Holiday Appeal


Dear Neighbor,

We hope you’ve had a chance to enjoy the new Music Walk which connects the Sloan Street parking lot to South Orange Avenue. Or perhaps you’ve spent time in the newly refurbished Spiotta Park with your family? Had coffee at The Order or dinner at Bistro D’Azur? These are just some of the changes the South Orange Village Center Alliance (SOVCA) has been proud to be a part of this past year.

We’re very pleased to bring you up-to-date on our accomplishments during the past year. From assisting eight new business openings, producing favorite community events like PlayDay and growing the Undercover Music Fest to a major event drawing over 1,000 attendees, it was a very busy year.

In addition, SOVCA worked hard to meet our 2019 goal of continued physical improvements to our downtown. We are very proud of the Main Street New Jersey grant we secured which partially funded the new Music Walk, and of completing the revitalization of Spiotta Park. We also want to point out the progress made on Sloan Street including sidewalk cleaning, powerwashing and new plantings.

These initiatives could not happen without your support. SOVCA is a nonprofit organization that works year-round to improve our downtown and support our businesses. As we work through the coming year to cultivate the downtown that we all desire, we’ll need your help more than ever.

That is why we are asking that you make a donation of $50, $100 or more to help SOVCA serve you and the South Orange community and make our downtown stronger than ever!

We are excited to continue our efforts in 2020, including:

Beautifying our district with more plantings, public art and placemaking

Adding lamppost banners to unify and identify our downtown business district

Working to recruit new businesses and supporting existing businesses

Working with the Village Administration and Elected Officials to communicate with you on downtown construction projects

Marketing our downtown to neighboring communities

We need your help to achieve these goals, so we hope you’ll consider making your tax-deductible donation to SOVCA as 2019 comes to an end. You can donate quickly, easily, and securely online by visiting and clicking on the Donate slide on our homepage, or by mailing your check to: SOVCA, 76 South Orange Avenue, 3rd Floor, South Orange, NJ 07079.

On behalf of SOVCA, thank you for supporting us. Your donation will help us make 2020 another successful year.

Best wishes for a very happy holiday season and a prosperous new year.


Mark Murphy                                Julie Doran

Chairman                                     Executive Director                                 

P.S. This is the only time of the year that we asked our supporters like you for financial support, so we hope you’ll consider donating once again before December 31st!