SOVCA Awarded $21,500 Grant


The South Orange Village Center Alliance (SOVCA) is pleased to announce that the organization has been awarded a $21,500 Transformation Grant from the Main Street New Jersey (MSNJ) Program and will use the funds to continue their downtown beautification efforts. The grant money, combined with money raised from the recent Under Cover Music Fest and last year’s PlayDay, will be used to transform a pedestrian alleyway into a ‘Music Walk,’ an interactive public music art space. The organization will host a Main Street New Jersey press conference with Lt. Governor Sheila Y. Oliver, to announce all the grant recipients, in South Orange on July 31.

Throughout the past year, SOVCA has been leading beautification projects throughout downtown South Orange to make community spaces more attractive and inviting for pedestrians, businesses and the community. With funds raised from programs including PlayDay and Under Cover Music Fest, and with the help and involvement from Scalora Brothers Landscaping Co., the Department of Public Works, the Parking Authority and the Village Administration, the SOVCA beautification committee have completed a refresh of Spiotta Park and solidified plans for repairing the fountain at the gazebo, new plantings on Sloan Street, a new banner program and painting of the lamp posts.

With this new grant from MSNJ, SOVCA will also transform the pedestrian alleyway leading from South Orange Ave to the Sloan Street parking lot into an interactive “Music Walk” by installing new murals, flower instruments, benches, overhead bistro lights, up lighting, landscaping and a custom bike rack. Audio music will also be piped in. The walk-way was designed in a way that allows the space to transform and host new art with changing themes in the future.

“Beautifying South Orange has been a high priority goal for our leadership team over the past year, as we want our residents to come downtown and feel a sense of pride and excitement,”
said Mark Murphy, Chair of SOVCA. “The SOVCA beautification committee has been instrumental at identifying areas that can be improved upon or ‘activated’ in our downtown. Spiotta Park was a huge step forward and we are really excited about the energy that the ‘Music Walk’ will bring to our downtown.” Mark Hartwyk, treasurer of SOVCA and co-chair of the beautification committee, added, “We are thrilled to receive this grant money, which will turn our visions of revitalizing one of our pedestrian walkways into this new interactive space all will enjoy.”

This year marks the first time in its 30-year history that the MSNJ Program has awarded grants to designated MSNJ district organizations around the state. The grant funding is part of a larger effort by the Murphy Administration and the New Jersey Department of Community Affairs (DCA), which administers MSNJ, to commit more resources to community revitalization programs that focus on small businesses and neighborhood improvement projects.

“Downtown business districts play such an important role in the economic and social health of our communities, which is why Governor Murphy and I have invested significant resources in
the Main Street New Jersey Program,” said Lt. Governor Sheila Y. Oliver, who serves as DCA Commissioner. “This investment includes awarding Main Street grants for the first time ever to
help downtowns with improvement projects, placemaking, and transformation strategies. All of these grant-funded activities are scheduled to be completed by year’s end and we can’t wait to
see how they positively impact downtowns around the state.”

About the MSNJ Program

Established in 1989, the MSNJ Program helps municipalities improve the economy, appearance, and image of their central business districts through the organization of local citizens and resources. Municipalities must apply and be selected to join the MSNJ Program. These designated communities receive technical support and training to assist in restoring their Main Streets as centers of economic and social activity. This year, designated communities were also eligible for the MSNJ Transformation Grants, which are funding awards of $25,000 or less aimed at assisting projects such as storefront improvement, placemaking, and transformation strategies development that can be completed in six months or less.